Who Is Fenty Beauty’s First-Ever Celebrity Ambassador?

@fentybeauty

Fenty Beauty's choice for its first-ever celebrity ambassador makes sense.

Rihanna’s Fenty Beauty has tapped actor and activist Amandla Stenberg as its first-ever celebrity ambassador.

The makeup brand made the announcement on Instagram. "Guess who just joined the #FENTYFAMILY as the newest exclusive ambassador for FENTYBEAUTY?!," read the caption, "We’re so excited to have you, #AmandlaStenberg! Big things coming, and they ain’t even know it!"

The 20-year-old, who starred in The Hate U Give and has been outspoken about sexuality, cultural appropriation, and racism, explained why she wanted to work with Fenty. "I wanted to become a part of the Fenty Family because it’s one of the few beauty brands that make me feel like myself!” she exclaimed on Instagram. “Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine."

Since its inception, Fenty Beauty has focused on diversity and inclusion, offering one of the most exhaustive skin tone range in the beauty industry.

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