SocietEye: Sprite Launches Ginger Flavor, Streetwear Collection with Jeff Staple

Harlem's own Dave East performs at the Sprite Ginger drop event and limited-edition fashion collection debut.Brian Ach/Getty Images for Sprite

Uptown Magazine

Sprite — known for its dedication to producing top-of-the-market products with a splash of "cool” — is back again.

Written by Malcolm Banks

Sprite has held a powerful reputation for decades as a leader in embracing and collaborating with urban and Hip-Hop culture. When you delve deeper into the legacy the brand has built, you find urban culture at the center of it all. Whether it's ads with rap legends such as Nas or more recently J. Cole, Sprite continues to demonstrate an extensive portfolio of embracing urban artistry in the mainstream spotlight.

Jeff Staple arrives at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

The next chapter of that history kicked off on February 12th at Extra Butter NYC, a world-renowned fashion and footwear shop launched by streetwear icon and Sprite’s latest collaborator Jeff Staple. The event helped promote the launch of Sprite Ginger, a reinvention of Sprite's classic lemon-lime taste with a hit of ginger flavor. Looking to launch Sprite Ginger with an emphatic bang, the beverage giant worked with Staple and a team of young tastemakers and artists to develop the "Sprite Ginger Collection."

The intimate launch event included some of the most respected names in fashion and urban culture, including Dapper Dan, Broderick Hunter, Sway Calloway, Va$htie, Mack Wilds, and more.

Mack Wilds and Dapper Dan arrive at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

"My intention is to support all young people," Dapper Dan told UPTOWN at the Sprite event. "When my son told me about this event and explained how it would be a launching pad for young people, I had to come out and be part of this."

Tiffany Reid, Blu boy, Barbara Rego, Elan Watson, and Jeff Staple discuss the importance of reinvention during a panel discussion at the Sprite Ginger Collection drop event.Brian Ach/Getty Images for Sprite

The panelists, which consisted of Staple and several members of the "Ginger Collection," discussed a variety of topics centered around creative reinvention. Staple, with all his success, detailed how he still is adjusting to people wearing his brand across the world.

Event attendees admire the limited-edition Sprite Ginger Collection items at the Sprite drop event.Brian Ach/Getty Images for Sprite

"To this day I'm going to see someone wearing Staple [Pigeon] brand and it still confuses me," Staple said. "Like, woah, I don't know this person, and they are wearing my brand. It's still a shock to me. I still get goosebumps."

He continued, “I think that seed of a feeling is something that you should always try to take that excitement of creating something and putting it out in the world and having the world support it."

Dave East performs at the Sprite Ginger drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Popular Hip-Hop artist Dave East closed the night out with a performance of his popular records, including his 2017 standout "Phone Jumpin" featuring Wiz Khalifa.

More information and facts about the "Ginger Collection" team can be found on Sprite's social media channels over the next several weeks. See more photos of the Sprite Ginger launch below.

Dapper Dan and Tiffany Reid arrive at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Mariama Diallo arrives at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Dapper Dan and Jeff Staple arrive at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Amara La Negra arrives at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Mack Wilds arrives at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Dave East and Dapper Dan arrive at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Broderick Hunter arrives at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Mack Wilds and Sprite Ginger Collection creator Blu boy at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Sprite Ginger Collection creator Blu boy, Mack Wilds, and Dave East at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Va$htie hypes up the crowd at Extra Butter NYC with a DJ set during the Sprite Ginger Collection drop event.Brian Ach/Getty Images for Sprite

Kiyomi Calloway and Sway Calloway at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

Tiffany Reid, Blu boy, Barbara Rego, Elan Watson, and Jeff Staple arrive at Extra Butter NYC for the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Brian Ach/Getty Images for Sprite

Elan Watson and Jeff Staple discuss the importance of reinvention during a panel discussion at the Sprite Ginger Collection drop event.Brian Ach/Getty Images for Sprite

Fivio Foreign, Va$htie, and Dave East attend the Sprite Ginger Collection drop event and limited-edition fashion collection debut.Monica Schipper/Getty Images for Sprite

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